Design thinking is probably the most successful innovation method in the world, and rightly so – but many design thinking sprints and projects also fail because people often cling too much to design thinking.
Too often, Design Thinking is misused for lack of an alternative, it is not adapted in a target-oriented way, or it is combined with other methods in an unfortunate way.
The big problem is: Once a method has been discredited in a company or team due to misapplication, no one wants to work with it anymore in the long run – and that has far-reaching consequences.
We at the verrocchio Institute have also learned in recent years that there is often too little knowledge about the range of macro methods available in companies.
Many exciting macro methods are available:
Design Thinking, Creative Problem Solving, Design Innovation Process, Forth Innovation, TRIZ, Lean Startup, Idealog Process, Ten Types of Innovation, Blue Ocean Strategy, Creative Process according to Wallas, 6-Thinking Hats, and, and, and….