Innovation Coach Training

12 months comprehensive training – innovation knowledge and practical competence combined

Main topics

Whether as an internal Innovation Coach in the company, external trainer or consultant – a certified Innovation Coach knows about effective methods, overcoming innovation blockers and the necessary changes on the way to an innovative corporate culture. No matter whether it is about process or product innovations, efficient services or the generation of ideas.

More than a creative trainer.
Creativity techniques are important – but even more important is the change in the mindset of the organization. That’s why the training to become an Innovation Coach focuses not only on idea generation, but also on the transfer of know-how and principles for the development of innovation culture.

More than just Design Thinking.
Design Thinking is a great tool and therefore an essential part of the Innovation Coach training. However, there are other methods and ways of thinking that are relevant for the development of innovations and therefore an important part of a comprehensive training.

More than just pure know-how.
When participants talk enthusiastically about the training to become an Innovation Coach, it is above all the density of experienced practical examples that is mentioned again and again. This ensures that the content can really be applied to your own projects.

20 %

the participants have implemented an innovation project in the company during the training

3 out of 5

Participants chose the complete training program directly after the Innovation Professional

20 %

the contents are based on experiences from implemented innovation projects

4 out of 5

the participants have made a further career boost after the training

Who for?

The Innovation Coach training is ideal for all those who want to influence the innovative strength of teams and companies in their professional environment, whether as an employee or external expert.

No matter if executive, trainer, consultant or business coach – as a certified Innovation Coach the participants become experts for implementation-strong innovation management.

Tip: As a consultant, coach or trainer, it is worth thinking about whether and how the additional expertise as an Innovation Coach can be combined with your existing expertise. This has already resulted in many exciting positions.


At the Innovation Coach Training you will receive answers to the following questions:

Our expertise

In the training to become an Innovation Coach, you profit directly from the practical experience of both founders Benno van Aerssen and Christian Buchholz, who have accompanied more than 1,000 innovation projects in 24 countries in the last 15 years.

Book recommendation

The big handbook Innovation is
edited by Benno van Aerssen and Christian Buchholz and described by many as a standard work of innovation.


The only requirement for participation in the Innovation Coach training is a basic knowledge of working with groups. Neither in the Innovation Professional nor in other parts of the training basic moderation skills are taught.

Comments of our customers

We are very pleased about the positive voices of our customers who have already taken part in one of our trainings

Super Training! contents presented very understandable and with interesting examples. There were many aha-effects for me. I got to know many innovation tools and I am curious how well they can be used in my everyday life!

Christian Lohne

CLAAS Landmaschinen

The trainers Benno and Christian have a very broad methodological knowledge and above all, as a participant you profit from the practical use cases and the pitfalls that come with them. Great!

Dan Hasse

Deutsche Bundesbank

I am totally thrilled! Just the right mix of (background) information, exciting "anecdotes" and practical examples that you need to implement successful innovation in your own company. I've taken so many suggestions and ideas with me that I'm really eager to try out and apply them asap.

Thomas Diehl

Leifheit AG





12 months guidance by experienced verrocchio coaches

Monthly video call with the current Coach Class

Final day with presentation of the projects

During the 12 months the participants work on their own practical project, which shows that the knowledge from the 3 modules as well as the practical implementation is successfully implemented in a project.


Fundamental innovation-practical know-how

plus VAT.
  • Foundation of Innovation
  • Brain and Creativity
  • Team and creativity
  • Innovation with a system
  • creative techniques
  • Inspiration on the Job
  • Idea evaluation
  • Design Thinking
  • Obstacle effects
  • Innovation and market


Strategically developing a culture of innovation

plus VAT.
  • Values and culture of innovation
  • Disruptive business models
  • Leading Innovation
  • Lean Startup
  • Creative Problem Solving
  • Design Thinking II
  • Business Model Generation
  • Change
  • Innovation Strategy
  • Open Innovation


Know-how for innovation moderators

plus VAT.
  • Innovation Moderation
  • Gamification
  • Team and creativity
  • Advanced creative techniques
  • Lego Serious Play
  • Fighting for ideas
  • Innovation projects
  • Development of top teams
  • Innovation methods
  • Development of top teams

You will find all details, further information and the possibility to book on our special website: