Innovationdigging Special

Whenever we need an idea, we can’t think of one. This phenomenon can be counteracted with the creative method Innovationdigging. It is similar to professional archaeological excavations: It helps to systematically search in defined areas that can be worked on – and later also expanded and tested – by a team.

The method is suitable for ideas around new products and services. But also when processes, market and business fields are to be designed more innovatively and suggestions for improvement in dealing with customers and their satisfaction are needed.

Innovationdigging for idea generation: Application examples
Here I have collected some exciting ideas from the circle of users that have been created with innovationdigging:

Responsibility abbreviations:
At search box squares or row or column headers, the name abbreviations of the people responsible for idea generation in that part of the table are noted.

Competitor names:
If competitors have functions or features that can be assigned to a search box in your company’s table, then the competitor’s name or even logo can be entered there. This creates a fantastic overview of which search fields the competition is also innovating in and where they are not.

Date of the last creative session:
The date of the last creative session for a search field can also be entered in this search field. This gives you a complete overview of where and when you worked in which search field.

Names of experts:
The names of colleagues or external people who we consider to be experts for this innovation search field.

Marking for “We already know”:
A coloured marker, for example, indicating that we have known this search field for a long time.

Marker for “Haven’t thought it through yet”:
A coloured mark, for example, indicating that this search field is new to us and that we have not yet thought it through.

Document link:
A document link that takes us to a more detailed document that contains details about this search field.

Target link:
An entry that tells us whether or not this field feeds into existing project or even company goals.

Project coupling:
An entry that shows us whether or not this field has a possible link to other innovation projects or initiatives in the company.

With inspiring greetings,
Benno van Aerssen