{"id":30568,"date":"2026-07-09T13:52:19","date_gmt":"2026-07-09T13:52:19","guid":{"rendered":"https:\/\/www.verrocchio.institute\/topics\/innovation-management-processes-methods-workshops-verrocchio-institute\/"},"modified":"2026-07-09T13:55:39","modified_gmt":"2026-07-09T13:55:39","slug":"innovation-management-processes-methods-workshops-verrocchio-institute","status":"publish","type":"page","link":"https:\/\/www.verrocchio.institute\/en\/topics\/innovation-management-processes-methods-workshops-verrocchio-institute\/","title":{"rendered":"Innovation Management \u2013 Processes, Methods &#038; Workshops | verrocchio Institute"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30568\" class=\"elementor elementor-30568 elementor-30311\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1c724 rey-section-bg--classic elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1c724\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8e1053\" data-id=\"b8e1053\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--b8e1053 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54101f2 elementor-widget elementor-widget-heading\" data-id=\"54101f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovation Management \u2013 How Companies Scale Innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a5d42 elementor-widget elementor-widget-text-editor\" data-id=\"e2a5d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Individual good ideas aren&#8217;t enough for success in the market. What companies need is the ability to generate innovation systematically and reproducibly. Innovation management is the framework that makes this possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a0c8f0\" data-id=\"0a0c8f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--0a0c8f0 elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47d0ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47d0ee1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2615f8\" data-id=\"a2615f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--a2615f8 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86af2e5 elementor-widget elementor-widget-heading\" data-id=\"86af2e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Innovation Management Is a Core Topic for Companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98afd7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98afd7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9b1cd\" data-id=\"dc9b1cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--dc9b1cd elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1a217 elementor-widget elementor-widget-image\" data-id=\"6e1a217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen-1024x1024.jpg\" class=\"attachment-large size-large wp-image-30314\" alt=\"\" srcset=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen-1024x1024.jpg 1024w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen-300x300.jpg 300w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen-150x150.jpg 150w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen-768x768.jpg 768w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement_aufbauen.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Building an Innovation Management System Within Your Own Company - Designing Processes Together<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0a3bdf\" data-id=\"a0a3bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--a0a3bdf elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a00e78e elementor-widget elementor-widget-text-editor\" data-id=\"a00e78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Innovation is not a product of chance. Companies that innovate consistently have developed structures for it: processes that systematically capture and evaluate ideas. Decision frameworks that distinguish between incremental improvement and genuine disruption. Resource models that create space for both.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Innovation management means deliberately designing and steering all of this \u2014 from idea generation through development to market launch. It means managing portfolios that balance different types of innovation. And it means keeping innovation processes capable of learning \u2014 because what works today needs to be adapted tomorrow.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The verrocchio Institute helps companies build and develop their innovation management \u2014 with a pragmatic approach that is oriented toward the reality of organizations, not toward academic ideal constructs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-869db25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"869db25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f92e3\" data-id=\"77f92e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--77f92e3 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ac522a elementor-widget elementor-widget-heading\" data-id=\"9ac522a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges We See in Companies Again and Again<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d66d8 rey-section-bg--classic elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d66d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eeac7d rey-colbg--classic\" data-id=\"9eeac7d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--9eeac7d elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f75ee0 elementor-widget elementor-widget-heading\" data-id=\"2f75ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation is not structured, but accidental.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3c1c8 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"eb3c1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In many companies, innovation success depends on individual people or fortunate coincidences. There is no process that ensures good ideas are recognized, developed, and implemented. This makes innovation non-reproducible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af93939 rey-section-bg--classic elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af93939\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ac2f24 rey-colbg--classic\" data-id=\"1ac2f24\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--1ac2f24 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6a2a5 elementor-widget elementor-widget-heading\" data-id=\"7e6a2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">All innovations are treated the same.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d609513 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"d609513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incremental product improvements and radical business model innovations need different processes, resources, and decision logics. Those who manage all innovation projects with the same instruments fail at both.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0993a27 rey-colbg--classic\" data-id=\"0993a27\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--0993a27 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b44b25 elementor-widget elementor-widget-heading\" data-id=\"1b44b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stage-gate processes strangle early ideas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654fda9 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"654fda9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Classical stage-gate models are designed for the later phases of innovation, when ideas have already been validated and made concrete. In early, uncertain exploration phases, they are counterproductive \u2014 they demand precision where openness is still what&#8217;s needed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd7327 rey-section-bg--classic elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd7327\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd5602e rey-colbg--classic\" data-id=\"dd5602e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--dd5602e elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab3b6f1 elementor-widget elementor-widget-heading\" data-id=\"ab3b6f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation portfolios are not balanced.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1742b19 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"1742b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many companies invest almost exclusively in core innovation: small improvements to existing offerings. Adjacent and transformative innovations, which secure long-term competitiveness, are systematically underinvested.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8903fa rey-colbg--classic\" data-id=\"c8903fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--c8903fa elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f50743 elementor-widget elementor-widget-heading\" data-id=\"0f50743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowledge from innovation projects gets lost.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0004d0 u-last-p-margin elementor-widget elementor-widget-text-editor\" data-id=\"a0004d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Projects end and the knowledge generated in the process disappears. What worked? What didn&#8217;t? Why? In most organizations there is no systematic learning loop that turns the experience of innovation projects into organizational intelligence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d77487 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d77487\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87b36b6 rey-colbg--classic\" data-id=\"87b36b6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--87b36b6 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a690d0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"6a690d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.verrocchio.institute\/de\/startconversation\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send a request<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b06733d rey-colbg--classic\" data-id=\"b06733d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--b06733d elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88b9807 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"88b9807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/verrocchio.tucalendi.com\/christina-westing\/get-to-know-us\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule an initial conversation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b797ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b797ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7618119\" data-id=\"7618119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--7618119 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c00666c elementor-widget elementor-widget-heading\" data-id=\"c00666c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How the verrocchio Institute <\/br>Supports Innovation Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a6091 elementor-widget elementor-widget-text-editor\" data-id=\"49a6091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">The verrocchio Institute helps companies build, analyze, and develop their innovation management.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">With more than 1,000 proven methods, a broad wealth of experience from more than 2,000 international projects, and a pragmatic approach that connects theory and practice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4988911\" data-id=\"4988911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--4988911 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb0fb0 elementor-widget elementor-widget-image\" data-id=\"8bb0fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"450\" src=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement.jpg\" class=\"attachment-large size-large wp-image-30316\" alt=\"\" srcset=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement.jpg 550w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/Innovationsmanagement-300x245.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a6a95d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a6a95d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc5739 rey-colbg--classic\" data-id=\"abc5739\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--abc5739 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2554b30 elementor-widget elementor-widget-heading\" data-id=\"2554b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Workshops for Systematic Innovation Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1f3e5 elementor-widget elementor-widget-text-editor\" data-id=\"cd1f3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">\u2192 <a href=\"https:\/\/www.verrocchio.institute\/en\/innovation-workshop\/\">Innovation Workshop<\/a>: Experiencing innovation processes in practice and adapting them for your own organization. \u2192 <a href=\"https:\/\/www.verrocchio.institute\/en\/strategy-workshop\/\">Strategy Workshop<\/a>: Strategically aligning and steering the innovation portfolio. \u2192 <a href=\"https:\/\/www.verrocchio.institute\/en\/design-thinking-workshop\/\">Design Thinking Workshop<\/a>: Establishing user-centered development processes as part of innovation management. \u2192 AI Workshop: Developing AI-supported innovation management.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\u2192 <a href=\"https:\/\/www.verrocchio.institute\/en\/formats\/\">Overview of all formats<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c69c44a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c69c44a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e60490\" data-id=\"5e60490\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--5e60490 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ade5a87 elementor-widget elementor-widget-heading\" data-id=\"ade5a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impulses for Better Innovation Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8d4e2 elementor-widget elementor-widget-text-editor\" data-id=\"7f8d4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2192 <a href=\"https:\/\/www.christian-buchholz.com\/keynotes\/\" target=\"_blank\" rel=\"noopener\">Keynotes by Christian Buchholz<\/a>: Innovation, leadership, and AI for conferences and corporate events.<br \/>\u2192 <a href=\"https:\/\/bennovanaerssen.com\/\" target=\"_blank\" rel=\"noopener\">Keynotes by Benno van Aerssen<\/a>: Strategy keynotes and The Art of Strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-699f924\" data-id=\"699f924\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--699f924 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4444aac elementor-widget elementor-widget-image\" data-id=\"4444aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"450\" src=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/verrocchio-Impulse.jpg\" class=\"attachment-large size-large wp-image-30318\" alt=\"\" srcset=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/verrocchio-Impulse.jpg 550w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/06\/verrocchio-Impulse-300x245.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b35b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b35b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c76bf8a\" data-id=\"c76bf8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--c76bf8a elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b3492 elementor-widget elementor-widget-heading\" data-id=\"a3b3492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training Programs for Lasting Competency Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b5718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b5718\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d031477\" data-id=\"d031477\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--d031477 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c60667 elementor-widget elementor-widget-text-editor\" data-id=\"2c60667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">For companies that want not just a one-time experience of innovation management but to anchor it durably in the organization, we offer the <a href=\"https:\/\/www.verrocchio.institute\/en\/open-seminars\/\">verrocchio Innovation Coach training programs as in-house programs.<\/a> Developed by Christian Buchholz and Benno van Aerssen, awarded the International German Training Prize, and proven with more than 1,000 graduates.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">All programs are delivered as in-house formats directly within your organization, adapted to your industry and starting situation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b93e58d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b93e58d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-486444b\" data-id=\"486444b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--486444b elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc197ee elementor-widget elementor-widget-heading\" data-id=\"fc197ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning Nuggets from the verrocchio Academy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c0fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c0fd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0d82c0\" data-id=\"a0d82c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--a0d82c0 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9fb09 elementor-widget elementor-widget-text-editor\" data-id=\"5a9fb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For targeted, modular learning, the verrocchio.academy is available. Content on innovation management from the training programs can be booked as Learning Nuggets: compact, directly applicable, without commitment to a complete program.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5140557\" data-id=\"5140557\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--5140557 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1b878 elementor-widget elementor-widget-image\" data-id=\"2e1b878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.verrocchio.academy\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy-1024x524.png\" class=\"attachment-large size-large wp-image-28981\" alt=\"\" srcset=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy-1024x524.png 1024w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy-300x153.png 300w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy-768x393.png 768w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy-1536x785.png 1536w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2025\/11\/verrocchio-Academy.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12dcd3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12dcd3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00f8755 rey-colbg--classic\" data-id=\"00f8755\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap--00f8755 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f60045f elementor-widget elementor-widget-heading\" data-id=\"f60045f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation Management Knowledge \u2014 From Us, For You<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298621a elementor-widget elementor-widget-text-editor\" data-id=\"298621a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">The innovation.wiki contains more than 1,000 proven methods \u2014 including numerous approaches to structured innovation management. Two methods we use particularly often:<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Three Horizons \u2014 a framework that structures innovation portfolios across three time horizons: optimizing the core business, opening up new fields, and preparing transformative innovations. The most important point: managing all three simultaneously.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Stage-Gate Model \u2014 a structured development process with clearly defined phases and decision points. Indispensable for the later phases of innovation \u2014 and to be applied deliberately, so as not to strangle early exploration phases.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The standard reference &#8220;The Innovator&#8217;s Dictionary&#8221; by Christian Buchholz and Benno van Aerssen: 555 innovation methods drawn from direct practical experience. \u2192 <a href=\"https:\/\/innovatorsdictionary.com\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a>. \u2192 <a href=\"https:\/\/www.amazon.de\/Innovators-Dictionary-Instruments-Creativity-Innovation\/dp\/3110677210\" target=\"_blank\" rel=\"noopener\">Order directly<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad7d70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad7d70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a87409\" data-id=\"9a87409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--9a87409 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f1831d elementor-widget elementor-widget-heading\" data-id=\"0f1831d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in Touch Now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc96a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fc96a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9afae1b\" data-id=\"9afae1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--9afae1b elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e982b elementor-widget elementor-widget-text-editor\" data-id=\"31e982b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Talk to us about your project, free of charge and with no obligation. In a 30-minute initial conversation, we&#8217;ll clarify where you currently stand, which format fits your situation, what a realistic scope looks like, and how we can move forward together.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Christina Westing will answer your inquiry personally and quickly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff27ad elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ff27ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/verrocchio.tucalendi.com\/christina-westing\/get-to-know-us\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Book a no-obligation initial conversation in Christina's calendar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.verrocchio.institute\/de\/startconversation\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Send us a message<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:hello@verrocchio.institute\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Call us: +49 211 822 045 60<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a3b880\" data-id=\"0a3b880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap--0a3b880 elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d68e33e elementor-widget elementor-widget-image\" data-id=\"d68e33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"450\" src=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/05\/Kontakt-zu-verrocchio.png\" class=\"attachment-full size-full wp-image-29435\" alt=\"\" srcset=\"https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/05\/Kontakt-zu-verrocchio.png 550w, https:\/\/www.verrocchio.institute\/wp-content\/uploads\/2026\/05\/Kontakt-zu-verrocchio-300x245.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovation Management \u2013 How Companies Scale Innovation Individual good ideas aren&#8217;t enough for success in the market. What companies need is the ability to generate innovation systematically and reproducibly. Innovation management is the framework that makes this possible. Why Innovation Management Is a Core Topic for Companies Building an Innovation Management System Within Your Own [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":30360,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-builder-stretch.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30568","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/pages\/30568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/comments?post=30568"}],"version-history":[{"count":2,"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/pages\/30568\/revisions"}],"predecessor-version":[{"id":30573,"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/pages\/30568\/revisions\/30573"}],"up":[{"embeddable":true,"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/pages\/30360"}],"wp:attachment":[{"href":"https:\/\/www.verrocchio.institute\/en\/wp-json\/wp\/v2\/media?parent=30568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}