Christian Buchholz on Benno van Aerssen
I got to know Benno more than 10 years ago and we quickly realized that we were swimming on one level: Thinking differently, finding ideas, being creative. Of the two of us, Benno is the innovation artist who – and I am using these words to reflect his words – “develops the creative intelligence of change-ready people and companies for a life full of boundless imagination, inventiveness and passion”. That hits the nail on the head.
Benno is the 7th German generation of an old Ticino church painter dynasty and therefore has creativity and inventiveness in his blood. He calls it his artist DNA. It is not the only one that flows into everything he does. Also his time in the IT-business, where he was an entrepreneur for a long time, shapes his work today.
Through his artistic and emphatic gift, Benno succeeds in making complex challenges comprehensible. He lets pictures speak. When customers give the feedback that they have finally understood the complex interrelationships, the way is clear to create something truly new.
For more than 10 years, he has been working in the international innovation business throughout Europe, North and South America, has given more than 1,000 workshops and combines the knowledge of many hundreds of methods.