The Idea SedCard is a tool for idea enrichment, idea characterization, idea testing and idea evaluation and was developed by Benno van Aerssen during the last 5 years.
Probably the greatest benefit of the Idea SedCard is that it integrates colleagues into the creation process of their own idea, thus providing the intrinsic view of the idea that is so necessary. In this way, this tool also contributes to the development of a culture of innovation. People who are part of the creation process of an idea suffer much less or not at all from the “Not Invented Here” syndrome.
In general, the Idea SedCard wants to test and query how other people perceive the ideas – it does not demand a yes/no decision from the reader. With this early test it is important to uncover e.g. misunderstandings, which the idea still carries in itself.