Bundle creative forces nad find innovation search fields


Innovationdigging was developed by Benno van Aerssen and Tamer Kemeröz and is the first method of its kind. It defines the new generic term for the bundling of creative forces.

There are countless moments in companies where good ideas are needed. You sit down together to put things together, but the discussions don’t really get going. Not to mention a flow. It is decided that everyone should think about ideas separately until the next meeting.

Idea generation can get off to a much better start right from the start. With innovation digging.

Innovationdigging describes a method for finding innovation and is similar to a professional archaeological excavation: a systematic search on defined areas, which are worked on – later also extended and tested – by a team.

Innovationdigging is highly recommended for the development of new products, services, processes, market and business areas as well as for the optimization of customer contact and customer satisfaction.

20 %

of the participants think this tool  is extraordinary


possible search paths in one tool

20 %

found new search paths

4 in 5

teams usually start without defining search paths

For whom?

This method is suitable for companies and teams of any size, because innovation digging can be scaled and adapted in the easiest way. 

Innovation coaches, design thinkers and team facilitators can use the tool at different points of team collaboration. 


The Innovationdigging tool provides answers to the following questions:

Book idea

The book “Innovationdigging” by Benno van Aerssen and Tamer Kemeröz is available at all bookshops at a price of 16,80 EUR incl. VAT. 

If you would like to receive a copy signed by author Benno van Aerssen, please order directly here. 

What's in it?

Innovation Digging Poster 

Would you like to start with Innovation Digging directly? Then use our team package with 10 Innovationdigging posters in A0 format.  We recommend booking an Innovationdigging Workshop (1 day) or ordering the book explaining the method in detail before the first application. 

Innovation Design Workshop 

Would you like to get to know the various possible applications of the tool in detail and benefit from the knowledge of the developers of the method? Then book the Innovation Design Workshop with creator Benno van Aerssen.  


Previous experience in moderating innovation workshops (knowledge at the level of an innovation professional) and/or intensive reading of the innovation design book is recommended.  


The team package Innovationdigging-Poster is available for the price of 49,- EUR +VAT plus shipping 

We would be happy to send you an offer for the Innovationdigging workshop.