Innovationdigging was developed by Benno van Aerssen and Tamer Kemeröz and is the first method of its kind. It defines the new generic term for the bundling of creative forces.
There are countless moments in companies where good ideas are needed. You sit down together to put things together, but the discussions don’t really get going. Not to mention a flow. It is decided that everyone should think about ideas separately until the next meeting.
Idea generation can get off to a much better start right from the start. With innovation digging.
Innovationdigging describes a method for finding innovation and is similar to a professional archaeological excavation: a systematic search on defined areas, which are worked on – later also extended and tested – by a team.
Innovationdigging is highly recommended for the development of new products, services, processes, market and business areas as well as for the optimization of customer contact and customer satisfaction.