Benno van Aerssen has been working for several years on the question why, for example, small start-up teams usually solve their problems much more imaginatively than many a team in a large company.
If one examines teams and their problem-solving ability, one naturally finds topics such as passion, commitment, motivation, agility and inventiveness. But there is also the other side – the side of the problem.
So you can also ask yourself the question: “What are the characteristics of problems that have been solved creatively, quickly and successfully? If you bring both sides together, then it is a matter of the simple relationship between the problem and its problem solver.
If there is a good relationship between the problem and the problem solver, a creative solution is much better than if the relationship is bad, says Benno van Aerssen. In other words, from the point of view of the problem solver there are ugly, unattractive problems and beautiful, attractive problems.