Cross Industry Innovation is a clever approach or strategy to significantly increase the probability of real innovation success. By creating analogies and transferring approaches, procedures, principles, ideas and processes between different contexts, industries and sectors, new realities are created. Where can a hospital apply guidelines from the aviation industry? How can a car manufacturer use […]
Innovation success consists of much much more than just a few creative workshops or brainstorming sessions – this fact should really be common knowledge by now. But unfortunately, this is not the case. In many companies, innovation is not yet approached as holistically as it should be. Ten Types of Innovation provides a view of […]
Renowned neuroscientist Beau Lotto reveals, very clearly and comprehensibly, the truths of human perception and develops a cognitive toolbox for success in today’s world of uncertainties and complexities. Perception is the foundation of human experience and creativity, but few of us understand how our own perception works. By revealing the startling truths about the brain […]
Real innovation success only comes from people who have deeply internalized and live the fundamental principles of renewal and innovation – that is my conviction. At the verrocchio Institute, we teach these valuable principles to our participants and protégés. This book plays an essential role in this. Da Vinci already lived these principles and Stefan […]
Unlike other books on innovation and innovation processes, 101 Design Methods approaches the practice of developing new products, services, and customer experiences as a science rather than an art. The book “101 Design Methods” provides a practical set of collaborative tools and methods for planning and defining successful new offerings. In particular, innovators who tend […]
