Visualization Workshop — When Innovation Gets Stuck, What's Usually Missing Is a Shared Picture

In most companies, ideas aren’t the problem. A shared picture is. Projects run in parallel, responsibilities remain unclear, decisions get postponed. Over time, a dense innovation fog sets in and innovation grinds to a halt. Not because people have stopped thinking. But because no one can see the whole picture anymore.

What Is a Visualization Workshop?

A visualization workshop can mean two different things, depending on what your team needs right now.

Scenario 1: We visualize together. Your team is caught in the innovation fog and needs clarity. In this format, we work together to make your innovation situation visible. Using targeted visualization methods, we translate complex relationships into tangible images — images that everyone in the room understands, because everyone helped create them. The result isn’t an abstract action paper that disappears on a shared drive. It’s a shared visual foundation that enables decisions and brings teams back into action.

Scenario 2: We teach the fundamentals of visualization. Your team wants to become a pen-in-hand organization itself. In this format, we give you the tools you need to make thoughts, ideas, and processes visible on your own — structured, comprehensible, and immediately applicable in everyday work. No prior knowledge required, no artistic talent necessary.

Who is it for?

A visualization workshop is the right format for two different starting situations.

You want clarity about your innovation situation. This workshop is aimed at leadership teams and innovation teams that sense innovation is stuck somewhere in their organization, but can no longer see exactly where. Particularly relevant for teams with too many parallel initiatives and no clear prioritization, for companies where innovation projects start but rarely get finished, and for leadership groups that need a shared language and direction.

You want to master visualization yourself. This workshop is aimed at teams and individuals who want to integrate visualization as a tool into their everyday working life. Particularly relevant for facilitators, leaders, and innovation managers who want to make thoughts and ideas visible themselves in the future, whether in meetings, workshops, or strategy sessions.

When Is a Visualization Workshop Useful?

When you’re looking for clarity about your innovation situation:

Too many parallel initiatives without clear prioritization
Innovation projects start but rarely get completed
Unclear responsibilities in the innovation process
Missing shared direction within the leadership team
Silent assumptions that no one openly addresses anymore
Lots of energy, but little tangible forward movement

When you want to master visualization yourself:

Meetings and workshops end without tangible visual results
Ideas and decisions get lost in the next day’s routine
Presentations and flipcharts don’t land the way they should
A desire to present complex content simply and clearly
Teams that want to develop a shared visual language

Our Workshop Formats

No company is like any other, so we don’t believe in a one-size-fits-all format. We always adapt length, depth, and methodology to your specific situation.

Innovation Picture (8 hours)
The core format. In a focused working day with a small leadership group of three to six people, we look together at what’s really there: What exists? What’s missing? What’s blocking things, and how did this situation come about? The result is a tangible, visual picture of the innovation situation. And what makes it special: the moment the picture is in front of the team, the next logical step usually becomes obvious on its own.

Flipchart Training (8 hours)
For teams that want to become a pen-in-hand organization themselves. In a one-day training, participants learn how to make thoughts and ideas visible using simple means — structured, effective, and immediately applicable in everyday work. No prior knowledge required, no artistic talent necessary.

Graphic Facilitation (4 or 8 hours)
Christina Westing facilitates your workshop or strategy day while simultaneously visualizing what emerges. The result is not only a guided process, but a visual record that all participants can take with them. Ideal for strategy days and innovation workshops.

Graphic Recording (flexible)
Christina Westing captures live and visually what emerges in your most important moments, without interrupting the process as it unfolds. The result: a powerful overall picture of your event that leaves a lasting impression and can be shared.

Christina Westing – Specialist in Visual Innovation

When innovation gets stuck, visualization can be the solution. Christina Westing is an innovation facilitator and specialist in Visual Innovation. She connects innovation expertise with the ability to make complex processes and results visible.

→ Visual Innovation: The method that connects innovation processes and visualization. → Innovation Picture: A picture that makes your organization’s innovation strategy visible and keeps it communicable. → Graphic Facilitation & Graphic Recording: Visually accompanying workshops and meetings and capturing their results as a picture. → Flipchart Training: Developing the ability to visualize ideas and connections yourself.

Our Methods

At the center stands Visual Innovation — a method developed by Christina Westing as an innovation coach and described in her book of the same name, Visuelles Innovieren — das Playbook für Innovatoren. Complemented by proven methods from innovation.wiki, combined depending on the situation and the team’s level of maturity.

Our Credentials

Why verrocchio?

The visualization workshops of the verrocchio Institute are not off-the-shelf standard formats. They are the result of years of practice at the intersection of innovation and visualization — developed and delivered by Christina Westing, innovation coach and inventor of Visual Innovation. As part of the verrocchio Institute, they draw on the experience of more than 2,000 international innovation projects and more than 25,000 people accompanied.

What sets us apart from other providers isn’t the methodology alone, it’s the attitude. We work where things get practical. We don’t deliver presentations that end up on a shelf afterward. We work with you until the results truly hold up.

Our name says it all: Andrea del Verrocchio was the teacher of Leonardo da Vinci, a master who didn’t put himself at the center but brought out the best in his students. That’s exactly our role in your innovation workshop.

Visualization Workshops Throughout Germany

We come to you—throughout Germany, Switzerland, and Austria. We offer all our workshop formats in-person, online, and in a hybrid format. Our priority cities, each with its own page:

→ Visualization Workshop Berlin → Visualization Workshop Hamburg → Visualization Workshop Munich → Visualization Workshop Cologne → Visualization Workshop Frankfurt → Visualization Workshop Stuttgart → Visualization Workshop Düsseldorf

Related Formats

Alongside the visualization workshop, we offer other specialized formats that may fit better depending on your starting situation:

→ Strategy Workshop — when not only the business model but also the overall strategy and market positioning need to be clarified → Innovation Workshop — when the new business model is to be complemented by a broad innovation process → Design Thinking Workshop — when new business models are to be developed consistently from customer needs → Future Workshop — when the business model is to be developed against the backdrop of long-term scenarios → Sustainability Workshop — when the new business model is to integrate sustainability as a core principle

Get in Touch Now

Talk to us about your project, free of charge and with no obligation. In a 30-minute initial conversation, we’ll clarify where you currently stand, which format fits your situation, what a realistic scope looks like, and how we can move forward together.

Christina Westing will answer your inquiry personally and quickly.