Innovation Guide Training

5 days comprehensive training – innovation knowledge and practical competence combined

Main topics

Sparring partner
For years, the Innovation Guide has been a sparring partner for the management level of an organization and offers long-term support in shaping the central innovation course and strategy.

Strategic reflection
Ensuring a permanent reflection of the changing environment is one of the essential tasks of an Innovation Guide.

Strategic Balance
The Innovation Guide also helps to strike a balance between incremental, radical and disruptive initiatives.

Portfolio and roadmap development
The Innovation Guide is a cross-departmental and significant driving force behind strategy, portfolio and roadmap work in the mix of product, service and technology innovations.

Working with trends
Sustainable trend work and the development of targeted derivations and planning for the future are an important area of work.

Innovation Management
The Innovation Guide is also traditionally responsible for the conception of innovation management with a special focus on the interaction of front-end innovation and stage-gate processes.

20 %

the participants have subsequently worked on the innovation strategy

3 out of 5

Participants decided for more responsibility in their jobs directly after the Innovation Guide

20 %

of the content is based on experience from more than 400 companies and 12 years of international innovation consulting

4 out of 5

the participants got more personnel responsibility after the training

For whom?

Become an Innovation Guide – and make your company strategically strong in the VUCA markets of our time.

The Innovation Guide training is aimed at employees in innovation management or external consultants and of course innovation coaches or innovation scouts who want to help shape and optimize the central innovation course and strategy of an organization, for more sustainable and predictable innovation success.

Depending on the size of the company, the roles Innovation Coach, Innovation Scout and Innovation Guide can be performed by one or more persons. Typically, these roles are located in innovation management or as staff positions of the management level.

We make you an Innovation Guide. For your company. For yourself. For others.


At the Innovation Guide Training you will receive answers to the following questions:

Our expertise

In the training to become an Innovation Coach, you profit directly from the practical experience of both founders Benno van Aerssen and Christian Buchholz, who have accompanied more than 1,000 innovation projects in 24 countries in the last 15 years.


The only prerequisite for participation in the Innovation Guide training is a basic knowledge of innovation work. As a participant, you should already have taken part in at least one innovation project and have a contact to the management level.

Comments of our customers

We are very pleased about the positive voices of our customers who have already taken part in one of our trainings

Super Training! contents presented very understandable and with interesting examples. There were many aha-effects for me. I got to know many innovation tools and I am curious how well they can be used in my everyday life!

Christian Lohne

CLAAS Landmaschinen

The trainers Benno and Christian have a very broad methodological knowledge and above all, as a participant you profit from the practical use cases and the pitfalls that come with them. Great!

Dan Hasse

Deutsche Bundesbank

I am totally thrilled! Just the right mix of (background) information, exciting "anecdotes" and practical examples that you need to implement successful innovation in your own company. I've taken so many suggestions and ideas with me that I'm really eager to try out and apply them asap.

Thomas Diehl

Leifheit AG





3 modules with a total of 5 workshop days

The modules can be booked separately

We offer face-to-face events as well as online live workshops.

The verrocchio “buddy mode” is valid during the entire training period. Benno van Aerssen and Christian Buchholz will answer all individual questions, also outside the modules.


Trends, Portfolios and Roadmaps

plus VAT.
  • Develop and manage strategic portfolios and roadmaps
  • Identify the right trend sources and make them useful
  • Systematic innovation
  • Creating and using Future Scenarios
  • Analysis of markets and environmental conditions


Use ambidextry for your advantage

plus VAT.
  • Ambidextry - the most important challenge for today's organizations
  • Create and use Big Pictures
  • Leading Innovation
  • 360Grad Innovation


Innovation boost through law and order

plus VAT.
  • Compact knowledge about the law of innovations
  • Increase the speed of innovation with legal knowledge
  • With aha-effects and much practice legal knowledge becomes amazingly exciting

What's in it?

The price for the entire Innovation Guide certification with all 3 modules is 3.500,- EUR + 19% VAT*.

All modules can be booked separately. The certificate “Innovation Guide” will be issued after completion of all modules.

*Graduates of the Innovation Coach training receive an alumni discount.
**Invoicing takes place in advance on a module by module basis.

You will find all details, further information and the possibility to book on our special website: